Investor Relations

Company Overview

Luckin Coffee (OTC: LKNCY) is the pioneer of a technology-driven new retail model to provide coffee and other products of high quality, high affordability, and high convenience to our customers. Our mission is “To create lucky moments and inspire.” And our vision is “To build a world-class coffee brand and become a part of everyone’s daily life.”

Our new retail model is built upon our mobile and store networks. Our mobile app and presence on other third-party platforms cover the entire customer purchase process, offering our customers a 100% cashier-less environment. This enhances our customer experience, improves our operating efficiency, and allows us to stay connected with our customers and engage with them anytime, anywhere. As one of the largest coffee chain brands in China by store count, our store network is comprised of pick-up stores and relax stores. With a strategic emphasis on pick-up stores, we aim to offer maximum convenience to our customers and enhance our brand recognition.

Technology is at the core of our business. Our technology covers every aspect of our business, from customer engagement and storefront operations to supply chain management. We leverage our big data analytics and AI to analyze the huge volume of data generated from our operations and continuously improve our systems. Our focus on technologies has enabled us to efficiently optimize the customer experience and grow rapidly while maintaining quality control.

Luckin Coffee was founded in 2017 and is based in Xiamen, China.